How to write a blog using low competition keywords

One of the least explored territories by content marketers is the art of writing blogs and creating content for “low competition keywords”. Almost every marketer tries to write blogs for high competition keywords. When we create content for “low competition keywords”, we are creating a zone where there is literally no competition, and very soon, this zone will be a much sought-after target by the competition.

This is how one can own this space: -

🔖 Step 1: Find the keywords for your product/service/domain using any keyword research tool. This is where a working knowledge of a keyword research tool comes in handy.

🔎 Step2: Zero down to low competition keywords (Search for keywords that have a difficulty rating of less than 30)

📝 Step 3: In this pool of low competition keywords, identify those keywords that have more search volume and write content for those keywords.

Usage of terms like #digitaltransformation #cx #antipatterns #platformeconomy #intelligentanalytics won’t do any good if we do not own the content territory that has the low-hanging fruits.